The Loyal T programme is described as an evolution of DFS’s Platinum Services Club (PSC), Dedicated to offering premium customers unique and luxurious experiences, include concierge services and personal shoppers. Loyal T programme offer four tiers of membership, and the highest tiers customers can enjoy access to the prestige lounge and also invited to the exclusive events, and this is the Loyal T private event in 2015.
As the brief mentioned the event should tie with the idea of luxury and diamond, I’ve done some research on the diamond shapes :
I've picked 4, and have them converted them into line arts
Based on the idea and created the pattern options for the back side of the collaterals.
Example : invitation card, Thank you album etc.
Chocolate box, sticker for wine bottle, table Menu etc.