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The Mid-Autumn Festival is a harvest festival celebrated in Eastern Asia, such as China, Taiwan, Macau, Vietnam, Hong Kong, Korea etc. I've created the mid-autumn festival graphic for DFS in-store, inspirae by the festival food "moon cake". The below is how the traditional mooncakes look like.

And I've come up with 4 Mooncakes graphic as the key elements. They are not perfectly geometric on pupose, the imperfectless is to make them a little more real.

Light boxes in store, and the graphic has been converted into Asian lanterns.

Plyon and signages instore.

Flyers
EDMs in multi-languages.
 
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