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The Mid-Autumn Festival is a harvest festival celebrated in Eastern Asia, such as China, Taiwan, Macau, Vietnam, Hong Kong, Korea etc. I've created the mid-autumn festival graphic for DFS in-store, inspired by the festival food "moon cake". The below is how the traditional mooncakes look like.
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| Below: I've come up with 4 Mooncakes graphic as the key elements. |
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Below: Light boxes in store, and the graphic has been converted into Asian lanterns. |
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Below: Plyon and signages instore. |
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| Below: Flyer |
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| Below: EDMs in multi-languages. |
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