Hong Kong Jewelry Manufacturers Association (HKJMA) started hosting jewelry exhibitions since 1992. Working in the creative agency in Hong Kong, work with the photographer, visualiser to create the campaign for their international jewelry manfacturers exhibition back in 2005.
The 13th annual HKJMA campaign’s main theme was “Women always want more.". After some idea and brainwashing, we have come up a few options and finally the visual of an elegant woman carrying different types of jewelry in several of her hands was developed to embody this key message. Creative from concept development, model casting, on site photo shoot, art directing and graphic design.